Hello and welcome!

You’ve signed up for an amazing experience. I’m so excited for you to get your business all ready to start attracting your future clients and building relationships with them.

What to do before the intensive

• Sign up for LeadPages.* (affiliate link)
• Sign up for ConvertKit.* (affiliate link)
• Download the schedule and a PDF copy of the optional exercises below.
• Get whatever you need to support you for two weekends of serious work! For example, you might do the laundry, cook some meals ahead of time, and stock up on coffee and snacks.
• Plan what you’ll do to celebrate finishing.

* If you already have other providers for landing pages and your mailing list, you can use them instead. Just know that I won’t be able to help you with the tech if you run into problems.

Optional bonus exercise #1 (before the intensive)

Here’s a little very quick market research that you can do to help you during the intensive.

1. Make a list of 10 people you know. (Don’t think too hard about this.)
2. Send each of those people an email saying, “I’m starting a business about [whatever your business is about]. Is that something you’d be interested in hearing more about?” Don’t add filler or questions before or after—just ask this question. That will help them stay focused and be more likely to answer this question.
3. For the people who say yes, reply and ask:
• What is your biggest problem with [whatever your business is about]?
• Where do you go to find information on this topic now?

If you do this, it can provide a great starting point for what to offer in your freebie, as well as future venues for getting the word out to your future customers.

Optional bonus exercise #2 (before the intensive)

Think about what you’re working to build. The clearer you are on what you’re working toward, the more you can use that to stay motivated when you get stuck.

• What’s your business about? 
• How do you want to serve people? 
• Why is this important to you?
• How much money do you want to be making? 
• How do you want to work:
• What types of tasks do you want to do?
• What types of tasks do you want to have other people do for you?
• What hours do you want to work?
• Where do you want to work?
• How much structure do you want to have?
• How much staff do you want to have?
• How much do you want to travel, and for what?

Now think about the intensive.

• What might get in your way during the intensive?
• Which parts do you think may be difficult for you?
• What will it cost you not to do the work and finish?
• What are you hoping to gain by completing the work of the intensive?
• What can you do to overcome your obstacles and set yourself up for success?
• Who do you most want to be as a person, as you do this work?