The fact is: most authors have no idea how to market their books. And they don’t want to learn. They just want to get back to writing.
As many as 7,500 books are published per day. That's a lot of prospective clients. But how do you sign them to work with you?
You could try to pitch the granny who just wants the kids to read her memoir, or the weekend novelist. Or you could pitch a business owner who intends to use the book to attract high-ticket clients.
For a business owner who offers packages at $10,000 and up, working with a book marketer is an investment. Paying you $10,000 to bring in $50,00 or $100,000 in new business is a slam dunk.
To give you a sense of what this could mean for you, my base package for book marketing costs $6,400. Let's say you win one client a month at that rate.
12 x $6,400 = $76,800 / year
Maybe you get ambitious and do four extra books over the course of a year.
16 x $6,400 = $102,400 / year
Now, of course, most people don’t get those kinds of results, because most people don’t do the work. But the potential is there for people who are willing to do the work.
And it’s not like you have a lot of expenses—there’s nothing to manufacture or ship. You don’t need a warehouse or an office building. You don’t even need a staff. You could do the whole thing with $200 a year in web hosting and a $100 piece of software.
If this sounds like a business you might enjoy, I’m offering a certification program to help you get there.
This certification will not be just another piece of paper to hang on your wall (or stick in a drawer). By the time you finish, you’ll be a powerful, confident book marketer with a proven track record—and testimonials. You will have launched at least three books to bestseller, with my full support and guidance every step of the way.
We'll do a deep dive into the full process of marketing books, reliably launching them to bestseller, and keeping them selling profitably in the long term—including the ins and outs, strategies, and how to know exactly what to do for a particular book.
You'll learn where to find ideal prospects, how to approach them, what to offer them, what to charge, and how to seal the deal—even when you're the most expensive option. You'll also learn how to recognize and bypass rotten-egg projects that would otherwise eat up tons of time and risk your reputation.
During the program, you'll launch at least three books to bestseller with me to guide you and advise you. You'll finish the program as a proven, professional book marketer with experience, case studies, and testimonials to give you credibility.
Once you complete the program, I'll feature you on my website. I'll also send you leads when people reach out to me to market their books. I have people approaching me for this every week, and I'll be happy to send them to you!
You'll be one of an elite group of 12 peers, all on the same path to success. You'll have the synergy of growing together, cross-promoting each other's books and services, and supporting each other. Those relationships can last a lifetime and accelerate everyone's careers.
The investment for this program is $5,000. If you win just one client for the standard package at $6,400, the certification will have already paid for itself—and you’ll work with your first book-marketing clients while you’re still in the program. We're also offering financing through PayPal Credit, where you can get 6 months interest-free so your income from those projects can help pay for the program.
I don’t know if I’ll ever offer this program again, so now’s your chance. (This is the most hands-on thing I’ve offered in YEARS!) Also, because it’s a new program, we’ll be building it together. If I do offer it again later, it will never be as customized to your needs as this time, and the investment will be significantly higher.
Sorry, you're too late. Applications are closed.
We're closing applications Tuesday, July 7, at midnight Pacific, so apply today.
Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor.
Cara has been helping people finish and publish their books since 2012. She’s guided over 200 books through the publishing process. She’s the creator of the Bestseller Launch Blueprint and the author of five books of her own. Her peeves include chipmunks, fakery, and the word “peeve.”
If you’re contemplating whether or not to hire someone to help you with your book project, I’d seriously say ‘go for Cara, she’s the best.’ I’ve already recommended her to several colleagues and my ebook is currently selling on Amazon. I’ve gone from a person with a manuscript to published author with ease and enjoyment, thanks to her. I plan to work with her very soon to convert it to print, and hopefully on many more projects in the future. ”
—Stacie Whitney, author of Life Purpose Handbook: The ABC’s of Getting Unstuck, Discovering Your Strengths and Sharing Your Gifts with the World
“Great person to work with, she over delivered on her work. Gave great suggestions, will work with her on future projects. I can’t wait to see her results on next project. You will be very happy with her work. Very professional in her work; she is a very bright, talented, and educated, and she will make your work “shine with success”.”
—S. Hopkins Adams, author of What, Me Change?
“Cara was superb. Not only did she do the task assigned she also gave me valuable information to help me make decisions. Cara communicates extremely well, her work is of the highest standard, and she is very cheerful. The work was spot on and she was very patient. She is a joy to work with.”
—Claire Bulman, author of The Answer Tree
“Very well done. I’m a first-time eBook creator, and Cara’s help was incredibly valuable and provided me with peace of mind that this would be done well.”
—Von Collins, author of Your First Triathlon Guide
“Absolutely nailed it and delivered a perfect product.”
—Ari Meisel, author of The Art of Less Doing
“Terrific to work with. Very knowledgeable – helped me beyond the scope of the project. Using Cara will make your life easier!”
—Ann Ward, author of Daily Actions for Superstar Service
“Perfect! Could not be happier. I look forward to doing more with Cara.”
— Leonard Zerman for The Lost Art of Jewish Cooking
Ms. Stein was contacted to create eBooks for a Publishing House. She provided quality work and was helpful, quick and informative. This being the first time we’ve done eBooks we knew we wanted to do it right the first time. She did an amazing job and exceeded our expectations.”
— Leslie Stewart, Marketing Director of Church of God in Christ Publishing House
“Excellent provider, professional, adhered to schedule and willing to make changes to make sure I was happy with the final draft. Highly recommend and will use provider again for future services :) ”
— Tania Quach, author of You’re Getting a Divorce. Now What?
“Love Cara!”
— Gail Hand, author of Are You Sure You Want To Post That?
No claim is made that the results discussed on this page are typical. Most people who attempt to start a service business send out a proposal or two (if they even get that far), then quit because they can't deal with being outside their comfort zone. If you are "most people," please don't apply for this program.
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